237 Must-Know Hotel Statistics and Travel Trends in Europe for 2025

Discover the most compelling hotel statistics and travel trends in Europe for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 237 key statistics and travel trends offers valuable insights into Europe's dynamic hotel scene. Backed by data from 280,728 hotels, 63,861,257 traveler reviews, and 32,684,795 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Europe

Top Hotel and Travel Statistics for Europe

  • There are 280,728 hotels operating in Europe.
  • The average hotel rating in Europe is 8.29, based on 44,350,370 reviews.
  • Travelers can expect to pay around $149 per night for a hotel in Europe.
  • If you're looking for the best month to visit Europe by rating, it's March with an average rating of 8.38.
  • If you're looking for the cheapest month to visit Europe, it's February with an average price of $126.
  • The least popular month to visit Europe is February, attracting only 5.2% of visitors.
  • The most popular month to visit Europe is August, attracting 13.1% of visitors.
  • Solo Travelers are the most satisfied travelers when visiting Europe, rating their stays at 8.36 on average.
  • Business Travelers are the least satisfied travelers when visiting Europe, rating their stays at 8.14 on average.
  • Hotel prices in Europe peak in September, with an average price of $208.

Hotel Availability and Types in Europe

Number of Hotels

  • There are 280,728 hotels in Europe.

Distribution by Star Rating

  • Europe has 4,659 hotels with a 1-star rating, accounting for 1.7% of all hotels.
  • Europe has 11,420 hotels with a 2-star rating, accounting for 4.1% of all hotels.
  • Europe has 85,112 hotels with a 3-star rating, accounting for 30.3% of all hotels.
  • Europe has 46,706 hotels with a 4-star rating, accounting for 16.6% of all hotels.
  • Europe has 18,874 hotels with a 5-star rating, accounting for 6.7% of all hotels.
  • We also have 113,957 hotels with an unknown star rating in Europe, accounting for 40.6% of all hotels.

Hotel Pricing Trends in Europe

Average Prices Over Time

  • The average price of a hotel in Europe is $149 per night.

Average Price by Star Rating

  • The average price of a 1-star hotel in Europe is $104 per night.
  • The average price of a 2-star hotel in Europe is $98 per night.
  • The average price of a 3-star hotel in Europe is $124 per night.
  • The average price of a 4-star hotel in Europe is $164 per night.
  • The average price of a 5-star hotel in Europe is $285 per night.
  • The average price of a hotel in Europe with an unknown star rating is $146 per night.

Hotel Price Distribution

  • There are 9,196 hotels in Europe priced in the $0-$50 range, accounting for 5.8% of all hotels.
  • There are 61,879 hotels in Europe priced in the $50-$100 range, accounting for 38.7% of all hotels.
  • There are 65,740 hotels in Europe priced in the $100-$200 range, accounting for 41.1% of all hotels.
  • There are 19,464 hotels in Europe priced in the $200-$500 range, accounting for 12.2% of all hotels.
  • There are 2,574 hotels in Europe priced in the $500-$1000 range, accounting for 1.6% of all hotels.
  • There are 1,040 hotels in Europe priced in the $1000+ range, accounting for 0.7% of all hotels.

Best Month to Visit by Price

  • The average price of a hotel in Europe in January is $128.
  • The average price of a hotel in Europe in February is $126.
  • The average price of a hotel in Europe in March is $133.
  • The average price of a hotel in Europe in April is $145.
  • The average price of a hotel in Europe in May is $155.
  • The average price of a hotel in Europe in June is $166.
  • The average price of a hotel in Europe in July is $177.
  • The average price of a hotel in Europe in August is $204.
  • The average price of a hotel in Europe in September is $208.
  • The average price of a hotel in Europe in October is $147.
  • The average price of a hotel in Europe in November is $136.
  • The average price of a hotel in Europe in December is $137.

Hotel Ratings and Reviews in Europe

Number of Reviews

  • We've collected 63,930,231 reviews for hotels in Europe.

Review Distribution by Traveler Type

  • There are 6,177,925 reviews from business travelers in Europe, accounting for 9.7% of all reviews.
  • There are 26,724,048 reviews from couples in Europe, accounting for 41.8% of all reviews.
  • There are 15,280,753 reviews from families in Europe, accounting for 23.9% of all reviews.
  • There are 2,527,187 reviews from friends in Europe, accounting for 4.0% of all reviews.
  • There are 4,344,741 reviews from group travelers in Europe, accounting for 6.8% of all reviews.
  • There are 6,035,116 reviews from solo travelers in Europe, accounting for 9.4% of all reviews.
  • There are 2,840,461 reviews from travelers with an unknown type in Europe, accounting for 4.4% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Europe in 2025 is 8.03, based on 2,624 reviews.
  • The average rating for hotels in Europe in 2024 was 8.25, based on 14,066,014 reviews.
  • The average rating for hotels in Europe in 2023 was 8.25, based on 15,651,982 reviews.
  • The average rating for hotels in Europe in 2022 was 8.23, based on 13,287,838 reviews.
  • The average rating for hotels in Europe in 2021 was 8.24, based on 2,926,958 reviews.
  • The average rating for hotels in Europe in 2020 was 8.31, based on 1,101,244 reviews.
  • The average rating for hotels in Europe in 2019 was 8.24, based on 2,651,314 reviews.
  • The average rating for hotels in Europe in 2018 was 8.19, based on 2,186,718 reviews.
  • The average rating for hotels in Europe in 2017 was 8.21, based on 2,365,828 reviews.
  • The average rating for hotels in Europe in 2016 was 8.25, based on 2,535,954 reviews.
  • The average rating for hotels in Europe in 2015 was 8.20, based on 2,212,476 reviews.
  • The average rating for hotels in Europe in 2014 was 8.16, based on 1,760,992 reviews.
  • The average rating for hotels in Europe in 2013 was 8.11, based on 1,477,610 reviews.
  • The average rating for hotels in Europe in 2012 was 8.06, based on 1,121,871 reviews.
  • The average rating for hotels in Europe in 2011 was 7.94, based on 682,065 reviews.
  • The average rating for hotels in Europe in 2010 was 7.81, based on 370,975 reviews.
  • The average rating for hotels in Europe in 2009 was 7.78, based on 250,889 reviews.
  • The average rating for hotels in Europe in 2008 was 7.55, based on 162,912 reviews.
  • The average rating for hotels in Europe in 2007 was 7.47, based on 133,341 reviews.
  • The average rating for hotels in Europe in 2006 was 7.42, based on 91,369 reviews.
  • The average rating for hotels in Europe in 2005 was 7.52, based on 55,365 reviews.
  • The average rating for hotels in Europe in 2004 was 7.68, based on 28,890 reviews.
  • The average rating for hotels in Europe in 2003 was 7.68, based on 9,109 reviews.
  • The average rating for hotels in Europe in 2002 was 7.84, based on 1,065 reviews.
  • The average rating for hotels in Europe in 2001 was 7.64, based on 11 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Europe is 7.73.
  • The average rating for 2-star hotels in Europe is 7.77.
  • The average rating for 3-star hotels in Europe is 8.08.
  • The average rating for 4-star hotels in Europe is 8.38.
  • The average rating for 5-star hotels in Europe is 8.62.
  • The average rating for hotels in Europe with an unknown star rating is 8.37.

Average Ratings by Traveler Type

  • The average rating for business travelers in Europe is 8.14.
  • The average rating for couples in Europe is 8.26.
  • The average rating for families in Europe is 8.30.
  • The average rating for friends in Europe is 8.24.
  • The average rating for group travelers in Europe is 8.35.
  • The average rating for solo travelers in Europe is 8.36.
  • The average rating for travelers with an unknown type in Europe is 8.20.

Best Months to Visit by Ratings

  • The average rating for hotels in Europe in January is 8.33.
  • The average rating for hotels in Europe in February is 8.37.
  • The average rating for hotels in Europe in March is 8.38.
  • The average rating for hotels in Europe in April is 8.38.
  • The average rating for hotels in Europe in May is 8.37.
  • The average rating for hotels in Europe in June is 8.33.
  • The average rating for hotels in Europe in July is 8.28.
  • The average rating for hotels in Europe in August is 8.20.
  • The average rating for hotels in Europe in September is 8.24.
  • The average rating for hotels in Europe in October is 8.26.
  • The average rating for hotels in Europe in November is 8.31.
  • The average rating for hotels in Europe in December is 8.32.

Seasons in Europe

The seasons in Europe are determined by the percentage of reviews for each month.

Low Season in Europe

  • January (5.2%)
  • February (5.2%)
  • March (6.0%)
  • December (5.2%)

Shoulder Season in Europe

  • April (7.3%)
  • May (9.1%)
  • October (9.4%)
  • November (6.2%)

High Season in Europe

  • June (10.1%)
  • July (12.1%)
  • August (13.1%)
  • September (11.1%)

Country Rankings in Europe

  • The country with the most hotels is Italy, with 52,092 hotels.
  • The country with the highest average rating is Greece, with an average rating of 8.84.
  • The country with the lowest average rating is Azerbaijan, with an average rating of 7.63.
  • The country with the most expensive hotels is Monaco, with average prices of $459.
  • The country with the cheapest hotels is Russia, with average prices of $50.
Albania
1,463
8.55
$76.10
Andorra
249
7.81
$156.09
Austria
5,666
8.63
$205.73
Azerbaijan
596
7.63
$124.39
Belarus
211
8.01
$135.63
Belgium
4,324
8.06
$156.35
Bosnia Herzegovina
405
8.55
$89.43
Bulgaria
1,582
7.91
$111.30
Croatia
7,977
8.69
$166.44
Cyprus
2,349
8.33
$156.54
Czech Republic
2,195
8.32
$110.56
Denmark
2,674
7.84
$154.08
Estonia
183
8.19
$120.01
Faroe Islands
25
8.42
$170.99
Finland
901
8.10
$161.21
France
28,301
8.05
$149.85
Georgia
1,767
8.36
$76.08
Germany
23,169
8.14
$124.67
Gibraltar
11
8.31
$171.64
Greece
19,505
8.84
$161.53
Greenland
21
8.08
$203.19
Guernsey
26
8.68
$193.29
Hungary
1,488
8.16
$124.14
Iceland
980
8.48
$187.29
Ireland
1,298
8.53
$165.33
Isle Of Man
27
8.41
$127.11
Italy
52,092
8.51
$160.74
Jersey
44
8.67
$182.50
Kosovo
46
8.18
$62.76
Latvia
384
8.22
$88.28
Liechtenstein
16
8.69
$235.19
Lithuania
338
8.32
$86.02
Luxembourg
155
7.92
$166.25
Malta
841
8.40
$131.79
Moldova
89
8.24
$83.36
Monaco
14
8.34
$459.28
Montenegro
906
8.61
$118.27
Netherlands
6,141
7.99
$188.38
North Macedonia
155
8.25
$69.27
Norway
1,618
8.02
$147.78
Poland
5,835
8.15
$95.24
Portugal
8,584
8.40
$134.77
Romania
2,114
8.37
$107.59
Russia
7,134
7.91
$49.74
San Marino
19
8.09
$99.11
Serbia
678
8.45
$98.19
Slovakia
580
8.29
$106.34
Slovenia
769
8.59
$144.67
Spain
28,627
8.20
$158.63
Sweden
3,294
7.92
$116.86
Switzerland
3,219
8.33
$255.62
Turkey
18,997
8.06
$132.45
Ukraine
1,014
8.17
$71.91
United Kingdom
29,632
8.16
$155.29

Hotel and Travel Statistics for Motels in Europe

Top Hotel and Travel Statistics for Motels in Europe

  • There are 214 Motels operating in Europe.
  • The average rating for Motels in Europe is 7.82, based on 25,025 reviews.
  • Travelers can expect to pay around $86 per night for a Motel in Europe.
  • If you're looking for the best month to book a Motel in Europe by rating, it's March, with an average rating of 7.96.
  • If you're looking for the cheapest month to book a Motel in Europe, it's December, with an average price of $82.
  • The least popular month to book a Motel in Europe is January, attracting only 4.3% of visitors.
  • The most popular month to book a Motel in Europe is August, attracting 15.2% of visitors.
  • Group Travelers are the most satisfied travelers when visiting Motels in Europe, rating their stays at 7.92 on average.
  • Business Travelers are the least satisfied travelers when visiting Motels in Europe, rating their stays at 7.60 on average.
  • Motel prices in Europe peak in August, with an average price of $105.

Availability and Types of Motels in Europe

Number of Motels

  • There are 214 Motels in Europe.

Star Rating Distribution for Motels

  • There are 4 Motels in Europe with a 1-star rating, accounting for 1.9% of all Motels.
  • There are 12 Motels in Europe with a 2-star rating, accounting for 5.6% of all Motels.
  • There are 66 Motels in Europe with a 3-star rating, accounting for 30.8% of all Motels.
  • There are 19 Motels in Europe with a 4-star rating, accounting for 8.9% of all Motels.
  • There are 2 Motels in Europe with a 5-star rating, accounting for 0.9% of all Motels.
  • There are 111 Motels in Europe with an unknown star rating, accounting for 51.9% of all Motels.

Pricing Trends for Motels in Europe

Average Price Over Time for Motels

  • The average price for Motels in Europe is $86.

Average Price by Star Rating for Motels

  • The average price for 1-star Motels in Europe is $82.
  • The average price for 2-star Motels in Europe is $68.
  • The average price for 3-star Motels in Europe is $93.
  • The average price for 4-star Motels in Europe is $89.
  • The average price for 5-star Motels in Europe is $42.
  • The average price for Motels with an unknown star rating in Europe is $86.

Price Distribution for Motels

  • There are 14 Motels in Europe priced in the $0-$50 range, accounting for 7.8% of all Motels.
  • There are 114 Motels in Europe priced in the $50-$100 range, accounting for 63.3% of all Motels.
  • There are 51 Motels in Europe priced in the $100-$200 range, accounting for 28.3% of all Motels.
  • There are 1 Motels in Europe priced in the $200-$500 range, accounting for 0.6% of all Motels.

Best Month to Stay at a Motel Based on Price

  • The average price for Motels in Europe in January is $82.
  • The average price for Motels in Europe in February is $84.
  • The average price for Motels in Europe in March is $86.
  • The average price for Motels in Europe in April is $90.
  • The average price for Motels in Europe in May is $94.
  • The average price for Motels in Europe in June is $101.
  • The average price for Motels in Europe in July is $99.
  • The average price for Motels in Europe in August is $105.
  • The average price for Motels in Europe in September is $104.
  • The average price for Motels in Europe in October is $88.
  • The average price for Motels in Europe in November is $83.
  • The average price for Motels in Europe in December is $82.

Ratings and Reviews for Motels in Europe

Number of Reviews for Motels

  • We've collected 53,941 reviews for Motels in Europe.

Review Distribution for Motels

  • There are 6,849 reviews for Motels from business travelers in Europe, accounting for 12.7% of all reviews.
  • There are 21,321 reviews for Motels from couples in Europe, accounting for 39.5% of all reviews.
  • There are 13,547 reviews for Motels from families in Europe, accounting for 25.1% of all reviews.
  • There are 867 reviews for Motels from friends in Europe, accounting for 1.6% of all reviews.
  • There are 4,389 reviews for Motels from group travelers in Europe, accounting for 8.1% of all reviews.
  • There are 6,152 reviews for Motels from solo travelers in Europe, accounting for 11.4% of all reviews.
  • There are 816 reviews for Motels from travelers with an unknown type in Europe, accounting for 1.5% of all reviews.

Average Rating Over Time for Motels

  • The average rating for Motels in Europe in 2024 was 7.81, based on 12,364 reviews.
  • The average rating for Motels in Europe in 2023 was 7.74, based on 16,096 reviews.
  • The average rating for Motels in Europe in 2022 was 7.72, based on 15,138 reviews.
  • The average rating for Motels in Europe in 2021 was 7.90, based on 2,999 reviews.
  • The average rating for Motels in Europe in 2020 was 7.96, based on 531 reviews.
  • The average rating for Motels in Europe in 2019 was 8.18, based on 1,069 reviews.
  • The average rating for Motels in Europe in 2018 was 7.77, based on 764 reviews.
  • The average rating for Motels in Europe in 2017 was 8.07, based on 908 reviews.
  • The average rating for Motels in Europe in 2016 was 7.68, based on 872 reviews.
  • The average rating for Motels in Europe in 2015 was 7.79, based on 850 reviews.
  • The average rating for Motels in Europe in 2014 was 7.42, based on 740 reviews.
  • The average rating for Motels in Europe in 2013 was 7.55, based on 609 reviews.
  • The average rating for Motels in Europe in 2012 was 7.33, based on 427 reviews.
  • The average rating for Motels in Europe in 2011 was 7.82, based on 275 reviews.
  • The average rating for Motels in Europe in 2010 was 7.65, based on 137 reviews.
  • The average rating for Motels in Europe in 2009 was 8.22, based on 64 reviews.
  • The average rating for Motels in Europe in 2008 was 7.77, based on 38 reviews.
  • The average rating for Motels in Europe in 2007 was 7.57, based on 18 reviews.
  • The average rating for Motels in Europe in 2006 was 6.51, based on 15 reviews.
  • The average rating for Motels in Europe in 2005 was 9.24, based on 16 reviews.

Average Rating by Star Rating for Motels

  • The average rating for 1-star Motels in Europe is 7.21.
  • The average rating for 2-star Motels in Europe is 7.40.
  • The average rating for 3-star Motels in Europe is 7.71.
  • The average rating for 4-star Motels in Europe is 8.20.
  • The average rating for 5-star Motels in Europe is 7.96.
  • The average rating for Motels with an unknown star rating in Europe is 7.77.

Average Rating by Traveler Type for Motels

  • The average rating of Motels from business travelers in Europe is 7.60.
  • The average rating of Motels from couples in Europe is 7.80.
  • The average rating of Motels from families in Europe is 7.79.
  • The average rating of Motels from friends in Europe is 7.72.
  • The average rating of Motels from group travelers in Europe is 7.92.
  • The average rating of Motels from solo travelers in Europe is 7.78.
  • The average rating of Motels from travelers with an unknown type in Europe is 7.62.

Best Month to Stay at a Motel by Rating

  • The average rating for Motel in Europe in January is 7.88.
  • The average rating for Motel in Europe in February is 7.92.
  • The average rating for Motel in Europe in March is 7.96.
  • The average rating for Motel in Europe in April is 7.78.
  • The average rating for Motel in Europe in May is 7.91.
  • The average rating for Motel in Europe in June is 7.78.
  • The average rating for Motel in Europe in July is 7.79.
  • The average rating for Motel in Europe in August is 7.66.
  • The average rating for Motel in Europe in September is 7.73.
  • The average rating for Motel in Europe in October is 7.74.
  • The average rating for Motel in Europe in November is 7.84.
  • The average rating for Motel in Europe in December is 7.92.

Seasons for Motels in Europe

The seasons in Europe are determined by the percentage of reviews for Motels in each month.

Low Season for Motels in Europe

  • January (4.3%)
  • February (4.7%)
  • March (5.3%)
  • December (4.7%)

Shoulder Season for Motels in Europe

  • April (6.8%)
  • May (8.8%)
  • October (8.2%)
  • November (5.4%)

High Season for Motels in Europe

  • June (10.7%)
  • July (15.0%)
  • August (15.2%)
  • September (10.9%)

Motels Country Rankings in Europe

  • The country with the most Motels is Germany, with 35 Motels.
  • The country with the highest average rating for Motels is Turkey, with an average rating of 8.88.
  • The country with the lowest average rating for Motels is Norway, with an average rating of 7.20.
  • The country with the most expensive Motels is Italy, with average prices of $98.
  • The country with the cheapest Motels is Turkey, with average prices of $79.
Denmark
13
7.53
$89.64
Germany
35
7.60
$92.03
Italy
19
7.75
$97.56
Norway
12
7.20
$93.83
Sweden
19
7.74
$90.97
Turkey
19
8.88
$78.95
United Kingdom
27
7.92
$87.97