185 Must-Know Hotel Statistics and Travel Trends in Italy for 2025
Discover the most compelling hotel statistics and travel trends in Italy for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 185 key statistics and travel trends offers valuable insights into Italy's dynamic hotel scene. Backed by data from 52,092 hotels, 2,704,095 traveler reviews, and 6,710,264 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.
Hotel and Travel Statistics for Italy
Top Hotel and Travel Statistics for Italy
- There are 52,092 hotels operating in Italy.
- The average hotel rating in Italy is 8.48, based on 2,704,095 reviews.
- Travelers can expect to pay around $159 per night for a hotel in Italy.
- If you're looking for the best month to visit Italy by rating, it's June with an average rating of 8.59.
- If you're looking for the cheapest month to visit Italy, it's February with an average price of $136.
- The least popular month to visit Italy is December, attracting only 3.4% of visitors.
- The most popular month to visit Italy is August, attracting 13.9% of visitors.
- Group Travelers are the most satisfied travelers when visiting Italy, rating their stays at 8.61 on average.
- Friends are the least satisfied travelers when visiting Italy, rating their stays at 8.15 on average.
- Hotel prices in Italy peak in September, with an average price of $239.
Hotel Availability and Types in Italy
Number of Hotels
- There are 52,092 hotels in Italy.
Distribution by Star Rating
- Italy has 1,170 hotels with a 1-star rating, accounting for 2.2% of all hotels.
- Italy has 1,146 hotels with a 2-star rating, accounting for 2.2% of all hotels.
- Italy has 13,334 hotels with a 3-star rating, accounting for 25.6% of all hotels.
- Italy has 8,012 hotels with a 4-star rating, accounting for 15.4% of all hotels.
- Italy has 2,113 hotels with a 5-star rating, accounting for 4.1% of all hotels.
- We also have 26,317 hotels with an unknown star rating in Italy, accounting for 50.5% of all hotels.
Hotel Pricing Trends in Italy
Average Prices Over Time
- The average price of a hotel in Italy is $159 per night.
Average Price by Star Rating
- The average price of a 1-star hotel in Italy is $141 per night.
- The average price of a 2-star hotel in Italy is $123 per night.
- The average price of a 3-star hotel in Italy is $130 per night.
- The average price of a 4-star hotel in Italy is $197 per night.
- The average price of a 5-star hotel in Italy is $379 per night.
- The average price of a hotel in Italy with an unknown star rating is $146 per night.
Hotel Price Distribution
- There are 537 hotels in Italy priced in the $0-$50 range, accounting for 1.6% of all hotels.
- There are 12,704 hotels in Italy priced in the $50-$100 range, accounting for 37.6% of all hotels.
- There are 14,998 hotels in Italy priced in the $100-$200 range, accounting for 44.4% of all hotels.
- There are 4,651 hotels in Italy priced in the $200-$500 range, accounting for 13.8% of all hotels.
- There are 666 hotels in Italy priced in the $500-$1000 range, accounting for 2.0% of all hotels.
- There are 237 hotels in Italy priced in the $1000+ range, accounting for 0.7% of all hotels.
Best Month to Visit by Price
- The average price of a hotel in Italy in January is $140.
- The average price of a hotel in Italy in February is $136.
- The average price of a hotel in Italy in March is $139.
- The average price of a hotel in Italy in April is $155.
- The average price of a hotel in Italy in May is $162.
- The average price of a hotel in Italy in June is $172.
- The average price of a hotel in Italy in July is $178.
- The average price of a hotel in Italy in August is $191.
- The average price of a hotel in Italy in September is $239.
- The average price of a hotel in Italy in October is $168.
- The average price of a hotel in Italy in November is $150.
- The average price of a hotel in Italy in December is $147.
Hotel Ratings and Reviews in Italy
Number of Reviews
- We've collected 2,704,095 reviews for hotels in Italy.
Review Distribution by Traveler Type
- There are 138,223 reviews from business travelers in Italy, accounting for 5.1% of all reviews.
- There are 1,197,503 reviews from couples in Italy, accounting for 44.3% of all reviews.
- There are 693,084 reviews from families in Italy, accounting for 25.6% of all reviews.
- There are 55,497 reviews from friends in Italy, accounting for 2.1% of all reviews.
- There are 251,898 reviews from group travelers in Italy, accounting for 9.3% of all reviews.
- There are 286,294 reviews from solo travelers in Italy, accounting for 10.6% of all reviews.
- There are 81,596 reviews from travelers with an unknown type in Italy, accounting for 3.0% of all reviews.
Average Hotel Ratings Over Time
- The average rating for hotels in Italy in 2025 is 8.78, based on 182 reviews.
- The average rating for hotels in Italy in 2024 was 8.48, based on 893,425 reviews.
- The average rating for hotels in Italy in 2023 was 8.49, based on 983,826 reviews.
- The average rating for hotels in Italy in 2022 was 8.50, based on 718,214 reviews.
- The average rating for hotels in Italy in 2021 was 8.48, based on 79,036 reviews.
- The average rating for hotels in Italy in 2020 was 8.53, based on 29,412 reviews.
Average Ratings by Star Rating
- The average rating for 1-star hotels in Italy is 7.85.
- The average rating for 2-star hotels in Italy is 7.98.
- The average rating for 3-star hotels in Italy is 8.34.
- The average rating for 4-star hotels in Italy is 8.41.
- The average rating for 5-star hotels in Italy is 8.82.
- The average rating for hotels in Italy with an unknown star rating is 8.61.
Average Ratings by Traveler Type
- The average rating for business travelers in Italy is 8.28.
- The average rating for couples in Italy is 8.48.
- The average rating for families in Italy is 8.51.
- The average rating for friends in Italy is 8.15.
- The average rating for group travelers in Italy is 8.61.
- The average rating for solo travelers in Italy is 8.56.
- The average rating for travelers with an unknown type in Italy is 8.48.
Best Months to Visit by Ratings
- The average rating for hotels in Italy in January is 8.51.
- The average rating for hotels in Italy in February is 8.57.
- The average rating for hotels in Italy in March is 8.58.
- The average rating for hotels in Italy in April is 8.56.
- The average rating for hotels in Italy in May is 8.56.
- The average rating for hotels in Italy in June is 8.59.
- The average rating for hotels in Italy in July is 8.53.
- The average rating for hotels in Italy in August is 8.46.
- The average rating for hotels in Italy in September is 8.48.
- The average rating for hotels in Italy in October is 8.44.
- The average rating for hotels in Italy in November is 8.48.
- The average rating for hotels in Italy in December is 8.52.
Seasons in Italy
The seasons in Italy are determined by the percentage of reviews for each month.
Low Season in Italy
- January (3.6%)
- February (3.7%)
- March (4.8%)
- December (3.4%)
Shoulder Season in Italy
- April (7.3%)
- May (9.9%)
- October (10.4%)
- November (5.0%)
High Season in Italy
- June (11.4%)
- July (13.4%)
- August (13.9%)
- September (13.3%)
City Rankings in Italy
- The city with the most hotels is Rome, with 4,242 hotels.
- The city with the highest average rating is Cortona, with an average rating of 9.15.
- The city with the lowest average rating is Bibione, with an average rating of 7.68.
- The city with the most expensive hotels is Capri, with average prices of $534.
- The city with the cheapest hotels is Pompei, with average prices of $82.
235 | 8.53 | $163.95 | |
143 | 8.94 | $329.03 | |
206 | 8.84 | $110.27 | |
227 | 8.31 | $115.15 | |
125 | 8.52 | $113.54 | |
1,039 | 7.68 | $194.08 | |
387 | 7.98 | $152.14 | |
199 | 8.54 | $103.08 | |
340 | 8.15 | $169.86 | |
136 | 9.03 | $533.83 | |
121 | 8.78 | $116.07 | |
462 | 8.35 | $94.04 | |
181 | 8.59 | $176.58 | |
163 | 8.41 | $254.06 | |
155 | 9.15 | $185.16 | |
1,343 | 8.29 | $182.45 | |
205 | 8.60 | $118.75 | |
132 | 8.14 | $100.73 | |
122 | 8.41 | $121.97 | |
313 | 8.71 | $170.22 | |
175 | 8.40 | $112.41 | |
246 | 8.67 | $121.83 | |
231 | 8.31 | $202.72 | |
228 | 7.94 | $137.74 | |
128 | 8.70 | $271.07 | |
235 | 8.91 | $141.13 | |
167 | 8.63 | $350.57 | |
181 | 9.06 | $133.44 | |
1,780 | 7.78 | $192.25 | |
1,591 | 8.31 | $112.43 | |
199 | 8.95 | $159.73 | |
157 | 8.12 | $141.35 | |
290 | 8.81 | $174.19 | |
198 | 8.74 | $137.22 | |
564 | 8.43 | $103.46 | |
165 | 7.96 | $105.80 | |
130 | 8.69 | $82.16 | |
201 | 8.57 | $133.24 | |
560 | 7.96 | $135.16 | |
144 | 8.87 | $154.65 | |
4,242 | 8.15 | $192.63 | |
286 | 8.41 | $108.71 | |
122 | 7.92 | $132.22 | |
192 | 8.73 | $136.49 | |
165 | 8.30 | $141.03 | |
372 | 8.92 | $231.85 | |
442 | 8.46 | $130.48 | |
213 | 8.66 | $244.17 | |
169 | 8.75 | $96.12 | |
160 | 8.44 | $196.01 | |
155 | 8.92 | $142.75 | |
323 | 8.20 | $121.79 | |
1,287 | 8.24 | $207.84 | |
454 | 8.63 | $149.60 | |
131 | 8.62 | $167.73 |
Hotel and Travel Statistics for Motels in Italy
Top Hotel and Travel Statistics for Motels in Italy
- There are 19 Motels operating in Italy.
- The average rating for Motels in Italy is 7.75, based on 1,042 reviews.
- Travelers can expect to pay around $98 per night for a Motel in Italy.
- If you're looking for the best month to book a Motel in Italy by rating, it's December, with an average rating of 9.54.
- If you're looking for the cheapest month to book a Motel in Italy, it's February, with an average price of $88.
- The least popular month to book a Motel in Italy is December, attracting only 1.0% of visitors.
- The most popular month to book a Motel in Italy is May, attracting 16.1% of visitors.
- Families are the most satisfied travelers when visiting Motels in Italy, rating their stays at 8.50 on average.
- Friends are the least satisfied travelers when visiting Motels in Italy, rating their stays at 7.22 on average.
- Motel prices in Italy peak in September, with an average price of $117.
Availability and Types of Motels in Italy
Number of Motels
- There are 19 Motels in Italy.
Star Rating Distribution for Motels
- There are 6 Motels in Italy with a 3-star rating, accounting for 31.6% of all Motels.
- There are 10 Motels in Italy with a 4-star rating, accounting for 52.6% of all Motels.
- There are 3 Motels in Italy with an unknown star rating, accounting for 15.8% of all Motels.
Pricing Trends for Motels in Italy
Average Price Over Time for Motels
- The average price for Motels in Italy is $98.
Average Price by Star Rating for Motels
- The average price for 3-star Motels in Italy is $109.
- The average price for 4-star Motels in Italy is $88.
- The average price for Motels with an unknown star rating in Italy is $108.
Price Distribution for Motels
- There are 12 Motels in Italy priced in the $50-$100 range, accounting for 63.2% of all Motels.
- There are 6 Motels in Italy priced in the $100-$200 range, accounting for 31.6% of all Motels.
- There are 1 Motels in Italy priced in the $200-$500 range, accounting for 5.3% of all Motels.
Best Month to Stay at a Motel Based on Price
- The average price for Motels in Italy in January is $88.
- The average price for Motels in Italy in February is $88.
- The average price for Motels in Italy in March is $89.
- The average price for Motels in Italy in April is $98.
- The average price for Motels in Italy in May is $99.
- The average price for Motels in Italy in June is $102.
- The average price for Motels in Italy in July is $106.
- The average price for Motels in Italy in August is $109.
- The average price for Motels in Italy in September is $117.
- The average price for Motels in Italy in October is $96.
- The average price for Motels in Italy in November is $91.
- The average price for Motels in Italy in December is $89.
Ratings and Reviews for Motels in Italy
Number of Reviews for Motels
- We've collected 1,042 reviews for Motels in Italy.
Review Distribution for Motels
- There are 105 reviews for Motels from business travelers in Italy, accounting for 10.1% of all reviews.
- There are 494 reviews for Motels from couples in Italy, accounting for 47.4% of all reviews.
- There are 247 reviews for Motels from families in Italy, accounting for 23.7% of all reviews.
- There are 9 reviews for Motels from friends in Italy, accounting for 0.9% of all reviews.
- There are 94 reviews for Motels from group travelers in Italy, accounting for 9.0% of all reviews.
- There are 80 reviews for Motels from solo travelers in Italy, accounting for 7.7% of all reviews.
- There are 13 reviews for Motels from travelers with an unknown type in Italy, accounting for 1.2% of all reviews.
Average Rating Over Time for Motels
- The average rating for Motels in Italy in 2024 was 8.30, based on 258 reviews.
- The average rating for Motels in Italy in 2023 was 8.16, based on 450 reviews.
- The average rating for Motels in Italy in 2022 was 7.97, based on 306 reviews.
- The average rating for Motels in Italy in 2021 was 7.83, based on 21 reviews.
Average Rating by Star Rating for Motels
- The average rating for 3-star Motels in Italy is 8.50.
- The average rating for 4-star Motels in Italy is 7.34.
- The average rating for Motels with an unknown star rating in Italy is 7.61.
Average Rating by Traveler Type for Motels
- The average rating of Motels from business travelers in Italy is 8.07.
- The average rating of Motels from couples in Italy is 7.81.
- The average rating of Motels from families in Italy is 8.50.
- The average rating of Motels from friends in Italy is 7.22.
- The average rating of Motels from group travelers in Italy is 8.27.
- The average rating of Motels from solo travelers in Italy is 8.21.
- The average rating of Motels from travelers with an unknown type in Italy is 6.33.
Best Month to Stay at a Motel by Rating
- The average rating for Motel in Italy in January is 7.62.
- The average rating for Motel in Italy in February is 8.67.
- The average rating for Motel in Italy in March is 8.59.
- The average rating for Motel in Italy in April is 8.55.
- The average rating for Motel in Italy in May is 8.32.
- The average rating for Motel in Italy in June is 8.25.
- The average rating for Motel in Italy in July is 8.59.
- The average rating for Motel in Italy in August is 7.98.
- The average rating for Motel in Italy in September is 8.02.
- The average rating for Motel in Italy in October is 7.69.
- The average rating for Motel in Italy in November is 8.33.
- The average rating for Motel in Italy in December is 9.54.
Seasons for Motels in Italy
The seasons in Italy are determined by the percentage of reviews for Motels in each month.
Low Season for Motels in Italy
- January (1.5%)
- February (1.8%)
- March (1.9%)
- December (1.0%)
Shoulder Season for Motels in Italy
- April (9.5%)
- August (9.5%)
- October (11.5%)
- November (3.5%)
High Season for Motels in Italy
- May (16.1%)
- June (15.5%)
- July (13.5%)
- September (14.6%)